Unlike big companies that have large budgets to invest in media and advertising, small businesses have to be resourceful and creative when it comes to building their brand. Here are five ideas that a small business can use to attract more customers.
A brand strategy is similar to the blueprint for building a house. It is the plan to consistently communicate the value of a brand to the target audience.
A summary of the 2018 changes to Facebook that affect small businesses that use social media to connect with customers.